Tuesday, August 10, 2010

Outdoor AD panel .Harbour City.


クーラーの効きすぎで、ビルの中にいると寒くてしょうがない香港。
何かしら購入すると、必ず前か後ろにいる人は中国人。

彼らは知らないブランドは購入しない。
自分の好みで選ぶと言うより、どれだけ良い場所にお店があるか?
どれだけ宣伝していて有名か?と言う部分が一番重要らしい。

アンテプリマの認知度を上げる為の広告は欠かせない。
イメージを下げずに認知を上げる為の、フォトビジュアルが重要になってくる。

写真 Ben Hassett 

It is extremely cold inside the buildings here.
Whenever I go to shops, there are always lots of mainland Chinese around me.
They don’t buy those brands that they don’t know.
Instead of making purchase based on personal taste & preference, to them, the most important factors are whether the branded shops are locating at good locations, how well-known the brands are and how reputable are their advertising.
It is necessary for ANTERPRIMA to advertise to enhance both brand awareness and image too.

AD Photography by Ben Hassett